When you think of a custom frame, the first things that come to mind are usually the frame and the artwork itself. However, a beautifully framed piece is much more than that. Custom framing is the result of several carefully chosen components working together. At Capricorn Framing, we know that the details you may never notice at first glance are what ensure your artwork looks stunning and stays protected for years to come.
With over 20 years of experience in San Francisco’s Inner Richmond neighborhood, our studio provides custom picture framing and archival framing solutions for artwork, photographs, textiles, documents, and meaningful objects that require precise fit and careful material selection.

What Is Custom Framing?
Custom framing is the process of designing a frame specifically for artwork or objects. Every element is selected to match the item, including moulding, matting, mounting methods, glazing, and backing materials.
Unlike ready-made frames made in standard sizes, custom framing is built around exact dimensions and material needs. This allows for improved protection, structural support, and visual balance.

Archival Framing and Preservation
Custom framing functions as both a design service and a preservation method, built to support long-term stability while enhancing presentation. At Capricorn Framing, every project begins with a focus on preservation and protecting artwork so it can be enjoyed for generations.
Custom framing supports long-term preservation by helping reduce exposure to light, humidity, dust, and acidic materials that can cause damage over time. Archival framing methods use acid-free matting, conservation mounting techniques, and UV-protective glazing when appropriate. These materials help slow deterioration and maintain the condition of artwork and objects.
Museum-quality framing options may be used for pieces requiring additional protection due to age, value, or material sensitivity.
What Can Be Custom Framed?
Everyone has something worth framing. The pieces people choose to preserve often reflect memory, identity, achievement, or personal history. Each object requires a framing approach based on its material and condition. The experts at Capricorn Framing collaborate closely with clients, to ensure that each aspect is the perfect fit.
Our custom framing team regularly works with:
- Original artwork
- Paintings
- Photographs
- Limited-edition prints
- Textiles and fabric artwork
- Certificates, diplomas, and documents
- Family heirlooms
- Memorabilia and collectibles
Each category requires different mounting and preservation considerations to ensure proper support and long-term stability.
Custom Framing vs Ready-Made Frames
Custom framing differs from standard framing in fit, materials, and durability.
Ready-made frames are produced in fixed sizes and often use non-archival components. Custom framing is built specifically for the artwork, allowing for precise fitting and conservation-grade materials.
This results in stronger protection, improved alignment, and a more refined presentation.
Another level of custom framing is bespoke framing. Bespoke framing is where the frame itself is built from scratch to exacting standards and premium materials. This type of framing has practically no limit on possibilities for size, shape, color, finish, etc. and is truly custom.

How We Work with Clients
Custom framing is developed through a collaborative process that balances visual design and preservation needs. Clients are involved in selecting frame styles, materials, and layout direction.
Design considerations include scale, color balance, frame profile, lighting conditions, and the environment where the piece will be displayed. These factors ensure the final frame supports both the artwork and its setting. Each project is designed to achieve visual harmony while maintaining long-term conservation standards.
Visit Capricorn Framing
Every piece has meaning, and every frame is designed to preserve and support that meaning over time. Our team focuses on custom framing, archival framing, and conservation framing solutions that protect artwork while enhancing its presentation. Each project is built with careful attention to materials, structure, and long-term preservation.
To begin a custom framing project, visit our studio on Geary Blvd in San Francisco or schedule a consultation.
Our Location
between Spruce and Parker
Hours
or call us for an appointment
Keep in touch!
Sign up for 20% off your first order!
Every so often, we send out announcement emails. We promise not to clutter your inbox!
